Holding company: pros, cons — and when it makes sense
Written by Mads Antonsen · bookkeeper at Numina
Updated July 16, 2026
A holding company is an ordinary ApS whose main purpose is to own shares in other companies. The structure is popular for good reasons — but it isn't free, and it isn't always necessary.
The three big advantages
- Tax-free dividends: if the holding owns at least 10% of the operating company, dividends can move up to the holding untaxed — and be reinvested from there
- Tax-free sale: sell the operating company and the gain is tax-free in the holding — tax is only triggered when you take money out privately
- Risk shielding: retained profits can be moved up to the holding, away from the operating risk
The drawbacks
A holding company is a separate company with everything that entails: its own CVR number, its own bookkeeping and its own annual report every year. That typically costs a few thousand kroner a year in administration — and a bit more complexity whenever money moves around.
With a modest profit and no exit plans, the value is limited.
When does a holding make sense?
- You expect to sell your business at some point
- You earn more than you spend privately and want to invest the surplus
- There are several owners — each holds through their own holding and can take dividends differently
- You want to spread risk across several operating companies
Practicalities: setting up and running it
If you found the holding and the operating company at the same time, it can be done with the same capital via a rolling contribution. If you already have an operating company, a holding can typically be added through a tax-free share exchange — it requires advice, but it's a well-trodden path.
At Numina we have a fixed holding package: bookkeeping and the annual report for the holding at a fixed yearly price, so the structure doesn't drown in admin.
Stop keeping track of all this yourself
Numina's bookkeepers and AI handle bookkeeping, VAT and deadlines for you — at a fixed price with no lock-in. Accounting software included.
Can I add a holding company when I already have an ApS?
Yes, typically via a tax-free share exchange where your shares in the operating company are swapped for shares in a new holding. Get advice — the conditions must be met.
What does a holding company cost to run?
Expect bookkeeping and an annual report every year. Numina offers a fixed holding package so you know the price upfront — see the homepage.
Does my holding company need VAT registration?
A pure holding with no VAT-liable activity typically doesn't. If it has other activities, it depends on those.